Knowing that everyone loves a good YouTube video, it dawned on me that we can kill a couple birds with one stone by creating a crowdsourcing project that will provide funds to make a whiteboard animation video because they are so good at catching and keeping your attention.
I envision the marketing campaign thusly:
"RESTORE MEDICINE TO AN A & B CONVERSATION"
Here, take this.
Thanks. Here's a chicken.
When the C jumped in between that process, all hell broke loose. C includes insurance companies, government, big pharma, HIPAA, lawyers, unreasonable social expectations, ETC. P.S.Y.C.H.'s goal is to take health care back to an A & B conversation, so you can see your way out.
Yes, my urban friends and family will enjoy my use of a black colloquialism to usher in a health care renaissance in America. The catchy whiteboard video will present all of this in a fun and informative way so that we can continue to spread the word on how P.S.Y.C.H. restores the patient-provider relationship and doesn't bankrupt our country.
P.S. Sure, I could fund the project myself, but that would be counterproductive to our message: improving healthcare is everyone's responsibility. So a little time, effort, and money from each individual goes a very long way.